The bootstrapped rewards and gaming platform behind KashKick and Besitos Marketplace, Besitos, has announced a change in leadership.
Jeevan Balani has been named the new Chief Executive Officer, succeeding co-founder Vishal Mahtani, who will continue to shape the company’s long-term vision as Chairman of the Board and head of Social Impact initiatives.
The company also appointed Mike Murzyn as Chief Operating Officer and Chris Maynard as Chief Product Officer.
Lately, KashKick has grown into a trusted platform for real-time cash rewards to millions through games, surveys, and interactive content. The firm secured the 11th spot in 2024. Meanwhile, Besitos Marketplace is redefining how brands engage users in the emerging $32 billion mobile gaming economy.
“When we founded Besitos eight years ago, we hardly imagined the success we’d attain – building a fully bootstrapped company that’s garnered over 3.5 million users that in 2024 earned approximately $20 million, helping them achieve their financial goals and improve their lives. We’ve done this by fostering a strong, inclusive company culture that allows us to continuously innovate and expand into new verticals and markets, ultimately bringing those benefits to even more people,” said Vishal Mahtani, Co-founder and Chairman of the Board at Besitos.
“I’m optimistic about this transition as the company continues to scale and excited for Besitos’s future with Jeevan, Mike, and Chris leading the way. Going forward, I’m focused on continuing to enhance the company’s social impact, while continuing to identify opportunities to innovate,” he added further.
In 2024, Balani, a former Accenture and McKinsey consultant, joined Besitos as Chief of Staff.
“I’m honored to take on the role of CEO,” Jeevan Balani, Chief Executive Officer at Besitos said. “Over the past several months, I’ve witnessed the incredible work of Vish and the full Besitos team to redefine the online rewards space and put more money directly into the hands of consumers and businesses. I’m excited to lead this new chapter with a renewed focus on expanding earnings and rewards opportunities for our users, ensuring we continue to provide them with even greater value.”
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