Ampverse Pulse, a leading player in the gaming marketing industry, has announced the launch of Pulse Media, a digital media buying platform designed to boost brand engagement across gaming communities in Southeast Asia and the Gulf States.
Pulse Media provides advertisers access to over 30,000 gaming creators’ channels along with in-game inventory. This creates high-impact and immersive advertising formats across both mobile and PC games.
The launch comes as Ampverse Pulse continues its aggressive expansion into digital marketing solutions. The company is already onboarded over 300 brand partnerships with global giants like Tencent, Red Bull, and Burger King.
Pulse Media uses smart programmatic advertising and AI-based optimization techniques to ensure that brands can target their right gaming niche.
Charlie Baillie, Co-Founder and CEO of Ampverse said “There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.”
“There is incredible growth among Southeast Asia’s gaming community, which Ampverse has been a part of through our own long-standing gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,” he added further
He also stated, “Gen Z and Gen Alpha will continue to be behind social change and conversation for the next 15 years. In a little over a decade, they will have taken over the economy. Brands must build a relationship with this audience now to have the right and opportunity to engage them in the future.”
Pulse Media is currently operational across Southeast Asia, India, and MENA. It includes a variety of ad solutions, including live stream, reserved ads, and in-game advertising with real-time AI optimization.
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