According to Immutable co-founder Robbie Ferguson, several gaming companies valued at over $1 billion are now actively considering token launches, which marks a major shift in the industry’s stance on blockchain integration.
In a Feb 21 post on X, Ferguson revealed that he has engaged in multiple discussions with major gaming firms, including traded ones, that were previously reluctant to explore crypto-based economies. He believes that 2025 is fast-tracking years of development, which means, accelerating mainstream adoption of blockchain gaming assets.
This trend coincides with a surge in on-chain gaming activity. According to DappRadar’s latest report, January 2025 recorded over 7 million daily unique active wallets in blockchain gaming, which is a staggering 386% increase from the previous year.
Despite the ongoing memecoin craze, blockchain games like Pixels on Ronin and Off The Grid on Avalanche are breaking engagement records, which shows sustained user interest. However, investment in Web3 gaming has slowed, with funding plummeting from $222 million in December 2024 to just $16 million in January 2025.
DappRadar analysts suggest that the entry of major game developers could drive the creation of AAA blockchain games, which is a crucial factor for mainstream adoption. Unlike the last cycle’s “play-to-earn” frenzy, which led to an oversaturated market of speculative projects.
The gaming firms are now focusing on sustainable token economies with real in-game utility.
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