The leading tech giant, Meta has decided to double down its bet on Metaverse with an additional $50 million investment into the Horizon Metaverse platform. The new funding will be allocated to a Creator Fund program, which aims to attract news services, brands, and developers to expand content offerings within the platform.
Meta Plans to Expand Horizon’s Reach through Globalization
The announcement comes after the company surpassed a staggering $100 billion in total spending on XR technologies, including MR headsets, AR smart glasses, and Metaverse infrastructure.
While $50 million may appear small compared to Meta’s other investments, yet, the continued financial backing suggests a renewed push to revive interest in Horizon.
The platform saw its enterprises-focused Workrooms shut down, which initially targeted both consumers and enterprises. However, Meta’s latest moves suggest a shift towards engaging broader audiences.
A key focus of the Creator Fund is the development of smartphone-compatible. Meta mentioned that cross-device interoperability is crucial for XR adoption. This makes mobile accessibility a strategic priority.
By offering a “lite” version of Horizon on smartphones, Meta aims to onboard users who may eventually transition to the Quest headset ecosystem.
Meta stated in an official statement, “By investing in mobile content, we can reach a lot of new people who don’t yet own a Quest headset and ultimately grow the pie for everyone. That’s why, as part of our $50 million Creator Fund for creators of mobile and MR worlds, we’re also announcing our first creator competition of the year with a focus on mobile.”
With the additional funding, the Meta Horizon Creator Program is expanding its regional support to include Australia, Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, and Taiwan. Through this approach, Meta is planning to globalize Horizon’s content ecosystem.
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