Ahead of its global release this September, Borderlands 4 has teamed up with Butterfinger for a large-scale giveaway that’s already creating buzz. The promotion, announced on Butterfinger’s official X (formerly Twitter) account, offers fans a chance to win over $1.3 million worth of prizes and no purchases needed to enter.
Borderlands 4: Big Giveaway Before Launch
While the giveaway won’t get you a free copy of Borderlands 4, it does include Borderlands-themed merchandise, gaming gear, and several cash prizes. It includes a top prize of $1,000.
It is a treat for fans who enjoy the Borderlands universe and want to collect exclusive swag ahead of launch.
The collaboration between a candy brand and a video game might seem like an odd match, but such partnerships have become more common as brands look for new ways to connect with younger audiences.
Butterfinger and Borderlands are combining forces to offer something fun and rewarding to the community.
Borderlands 4 is set to release worldwide on September 23, 2025, on Nintendo Switch 2, PC, PlayStation 5, and Xbox Series XIS. The game introduces players to a new planet called Kairos, where 4 Vault Hunters battle enemies. It leads a resistance against a powerful ruler known as the Timekeeper.
For fans of action-packed shooters and wild adventures, this giveaway adds one more reason to get excited. And with no cost to enter, it is a win-win; whether you walk away with loot or just the thrill of the chase.
Also Read: Mario Kart World Gets Its Own Nintendo Direct Today
