Activision has announced the return of Guitar Hero with a new installment, however, the excitement has been met with skepticism. The most-awaited revival is reportedly a mobile game, raising concerns about gameplay mechanics and potential monetization practices.
Adding to the controversy, the game’s promotional material looks like an AI-generated. Some critics quickly pointed out visual distortions in the ad, attracting a backslash over Activision’s decision to rely on artificial intelligence instead of human artists. The company has a market valuation of around $60 billion. People have also raised questions about why traditional design methods weren’t used.
While there is no clarification on gameplay and pricing, the AI-based marketing approach has sparked a debate about cost-cutting measures in the gaming industry.
Fans have also raised concerns about how Guitar Hero will adapt to mobile platforms. Without the franchise’s signature guitar controller, many question what will set it apart from existing rhythm games.
Additionally, fears of aggressive microtransactions; such as charging per song- have dampened enthusiasm. As Activision moves forward with the release, it remains to be seen whether the game will live up to its legacy or become another mobile title overshadowed by monetization tactics.
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