Mobile Legends: Bang Bang (MLBB) has revealed a partnership with the iconic anime and manga franchise Naruto, which sparked excitement across the gaming and anime communities. The latest partnership promises to merge the vibrant world of ninjas with the ever-expanding Land of Dawn, adding another high-profile crossover to MLBB’s illustrious list.
“For over two decades, Naruto has inspired generations with its themes of perseverance, friendship, and chasing one’s dreams,” said Lyn Xi, MOONTON Games’ Naruto Collaboration Lead.“Many of us grew up with Naruto, so this collaboration is a deeply personal one. We are honored to bring the ninja spirit to the Land of Dawn and celebrate Naruto’s enduring legacy with our community.”
While fans are eager to see how their favorite shinobi will be integrated into the game, MOONTON Games has remained tight-lipped about the specifics. However, with MLBB’s recent launch in China, the upcoming event is poised to be one of its most major collaborations to date. Further announcements, including release dates and event mechanics, are expected in the upcoming months.
Naruto follows in the footsteps of other celebrated anime collaborations with MLBB, including Jujutsu Kaisen, Attack on Titan, and Hunter X Hunter. Beyond anime, MLBB has ventured into partnership with global brands such as Star Wars and Transformers and even featured sports icons like Neymar Jr.
MLBB continues to dominate the mobile esports landscape, which boasts over 1.5 billion downloads and 110 million active monthly users. With an esports presence spanning 30+ countries, the game has cemented itself as a global powerhouse.
Meanwhile, Naruto, created by Masashi Kishimoto, remains an enduring cultural phenomenon with over 250 million copies in circulation across 60 regions and a legacy spanning over a decade of TV broadcasts and movies.
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